Steady progress, embracing innovation and change, Jingpu strikes up the anthem of endeavour.

As the spring of 2025 approaches, Shandong Jingpu is abuzz with activity from top to bottom, inside and out. The daily succession of shipments, the intense bustle of workers in the workshops, and the sight of senior executives travelling across the nation's markets – all bear witness to Jingpu's vigorous momentum. At Jingpu's 2025 internal planning meeting, General Manager Wang Jian encapsulated the year's trajectory with four words: ‘The tide is rising.’ He noted that every economic cycle rebounds after hitting bottom. Thus, as spring unfolded in 2025, Jingpu struck up its springtime anthem—a song of relentless pursuit and development through endeavour.

Amidst the ongoing slump in the solar thermal industry and the prevailing sense of urgency among enterprises, Jingpu has steadfastly maintained its founding principles and resolve. Remaining committed to the core strategy of advancing new energy development, the company aligns with the demands of the dual-carbon era. Employing modern development methodologies with stability as its foremost priority, Jingpu continues to enhance corporate efficiency and empower business growth. At the Linyi exhibition this February, the collective unveiling of Jingpu's 2025 new energy product portfolio—comprising solar photovoltaic water heaters, solar water heaters, kitchen water heaters, air-source heat pumps, and photovoltaic power generation systems showcased Jingpu's comprehensive new energy product portfolio for 2025. This collective display reaffirmed Jingpu's sustained leadership in residential and commercial solar thermal water heating, as well as the solar photovoltaic power generation market. Building upon its manufacturing expertise in enameled water tanks, Jingpu has achieved significant breakthroughs in developing and applying its full range of water heaters, establishing distinctive core competitiveness.

This year marks Jingpu's 29th anniversary as an enterprise, as it approaches the milestone of thirty years. Steady development, coupled with an unwavering commitment to innovation and transformation, has defined Jingpu's trajectory over nearly three decades. As a pioneer in the solar thermal industry, Jingpu took the lead in introducing production lines for flat-plate collectors, enamelled water tanks, and central hot water systems. These complemented its established vacuum tube solar technology, creating a four-pronged approach. When the solar photovoltaic sector surged, Jingpu acted decisively, capturing industry attention with a single photovoltaic power generation project valued at 650 million yuan...

Today, the entire new energy sector is entering a new era of comprehensive development. Jingpu maintains a measured pace, observing the industry's fluctuations with the serene mindset that ‘if I bloom, the butterflies will come.’ Amidst the sector's ups and downs, Jingpu leverages its strengths, steadfastly focusing on its two core domains of solar thermal and photovoltaic energy while continuously driving forward. This year, seizing the opportunity presented by the National Energy Administration's release of the ‘Administrative Measures for the Development and Construction of Distributed Photovoltaic Power Generation’, Jingpu has keenly detected signs of business recovery. It is deepening its exploration of the market potential for commercial and industrial solar PV, actively seeking external partnerships, and vigorously expanding its core photovoltaic operations. In the solar thermal sector, the company maintains a multi-pronged approach to sales and promotion, encompassing online, offline, and international trade channels. Concurrently, leveraging the national subsidy policy for solar energy upgrades, Jingpu has launched a new wave of sales initiatives across the nation. Only through enduring the harsh winter can one truly appreciate the warmth of spring. This spring of 2025, while consolidating and expanding its established solar energy operations, Jingpu is actively pioneering innovative models for diversified development. By advancing steadily and distinguishing itself through innovation, Jingpu is poised to ride the market waves of 2025, achieving sustained growth and development in its sales targets!