What are Shandong Jingpu's strengths in the photovoltaic sector?

Shandong Jingpu, as an enterprise deeply rooted in the photovoltaic sector, has cultivated the following core competitive advantages through its differentiated market positioning and technological expertise within the fiercely competitive PV industry:

1. Focus on niche markets: Solar thermal utilisation and photovoltaic complementarity

Solar thermal + photovoltaic dual-drive approach: Unlike enterprises solely focused on photovoltaic modules, Jingpu originated in solar thermal utilisation technology (e.g., solar water heaters) before gradually expanding into photovoltaics, forming complementary ‘solar thermal + photovoltaic’ energy solutions. This model possesses unique competitiveness in scenarios such as distributed energy and rural clean heating. Strong Rural Market Penetration: Leveraging its established channel network from the solar water heater sector, Jingpu possesses robust customer outreach capabilities in county-level and rural photovoltaic markets (e.g., residential PV, small-scale commercial/industrial power stations), aligning closely with national ‘rural revitalisation’ policies.

2. Technological Differentiation: BIPV and Energy Storage System Integration BIPV Technology Reserves: Jingpu pioneered early development in Building-Integrated Photovoltaics (BIPV), creating lightweight PV modules compatible with building structures. These address load-bearing constraints on rural roofs while reducing installation costs. For instance, its ‘photovoltaic tiles’ combine power generation with waterproofing, making them ideal for rural rooftop retrofits. Photovoltaic-Storage Synergy Solutions: Addressing rural grid instability, Jingpu offers ‘PV+storage’ systems (e.g., 5-10kWh household storage cabinets) to boost self-consumption rates, meeting rural users' demand for off-grid/backup power.

3. Cost Control and Regional Policy Benefits

Localised Supply Chain: Leveraging Shandong Province's photovoltaic industry clusters (e.g., polysilicon and glass auxiliary materials suppliers in Dongying and Dezhou), Jingpu enjoys cost advantages in raw material procurement and logistics, shortening delivery cycles. Policy Support Advantages: Shandong Province's ‘Hundred Townships, Thousand Villages’ green energy development initiative provides additional subsidies of 0.1-0.2 yuan/kWh for rural distributed PV. As a local enterprise, Jingpu receives priority support in project approvals and grid connection services.

4. Green Circular Economy Strategy

Photovoltaic Module Recycling Pilot: Collaborating with Shandong University of Technology to develop module recycling technologies, exploring ‘trade-in’ business models, and proactively establishing circular economy frameworks to address the impending wave of module decommissioning (projected to exceed 1.5 million tonnes in China by 2030). Differentiated Market Penetrator in Tier-3 & Below Markets

Shandong Jingpu has precisely targeted rural and county-level markets through its multi-energy complementary model of ‘solar thermal + photovoltaic + energy storage’. Leveraging regional supply chain synergies and policy incentives, it has deepened cooperation with local governments to consolidate its leading position in the distributed energy segment.