Redefining the Hot Water Landscape: Jingpu Makes a Splash at Linyi Exhibition

15 February, the eighteenth day of the first lunar month. The inaugural exhibition of the year, the annual China Linyi Clean Energy Expo, once again opened its doors in grand style. As the Linyi exhibition successfully marked its nineteenth edition, Jingpu—the most influential clean energy brand in southwestern Shandong—has attended virtually every instalment without fail, each time making a splendid appearance with a fresh new look.

This year, Jingpu adopted the theme ‘Redefining the Hot Water Landscape’, showcasing a comprehensive range of products including solar water heaters, photovoltaic water heaters, air-source heat pump water heaters, compact kitchen water heaters, and enamelled water tanks. This display not only demonstrated Jingpu's comprehensive strength in clean energy but also offered a refreshing perspective for numerous businesses.

Many have noted that this year's Linyi exhibition has been renamed the ‘China Linyi Clean Thermal Energy Expo’, signalling a repositioning of industry events and new trends in sector development. As a participant in the clean energy industry, Jingpu has also been continuously adjusting its strategic direction in recent years.

From its initial role as a pioneer in solar thermal energy, driving industry advancement and expanding its solar energy value chain primarily through channel development, It then explored and developed robust solar photovoltaic systems, earning customer trust through multi-billion-yuan commercial and industrial applications. In recent years, with the rapid rise of air-source energy and energy storage markets, Jingpu has keenly targeted these emerging sectors, effectively integrating them with its traditional solar business segments. While many enterprises face uncertainty and challenges, Jingpu has maintained robust and rapid growth.

At the recently convened 2025 Jingpu Mid-to-Senior Management Strategy Conference, the company outlined key initiatives for this year's development. Regarding product portfolio, it reaffirmed its comprehensive development strategy, integrating and optimising traditional solar water heaters and photovoltaic systems while introducing compact kitchen water heaters. Against the backdrop of the new era, both online and offline operations are being fully leveraged to achieve comprehensive coverage across diverse consumer segments. This exhibition serves as a tangible manifestation of the 2025 sales strategy. Zhu Wenlong, the exhibition's chief planner and Sales General Manager, attended the event. He stated that Jingpu has brought its full range of water heating products to the exhibition, capable of meeting diverse consumer needs across varying environments, ensuring every customer genuinely experiences Jingpu's warm service.

The three-day Linyi exhibition drew distributors from across the nation. On opening day, Jingpu's sleek and spacious display attracted numerous visitors seeking information.

Throughout the exhibition area, Jinguo's solar water heaters, photovoltaic water heaters, air-source heat pumps, and compact kitchen water heaters drew a steady stream of enquiries. Jinguo's sales representatives provided patient and professional responses. Particularly noteworthy was the compact kitchen water heater – though such products already exist on the market, Jinguo has implemented effective innovations and improvements in both form and function. Featuring six key protections—leakage, electric shock, overheating, high pressure, dry firing, and splash resistance—it comprehensively addresses all potential consumer concerns during practical use. Truly, a small product with a big impact. Currently, Jingpu independently researches and develops solar thermal, photovoltaic, and enamel water tank technologies. This core strength enables continuous expansion of its product line, maintaining its leading position in the clean energy sector.

As the chief organiser of this exhibition and Jingpu's Marketing General Manager, Zhu Wenlong stated that in 2025, Jingpu will maintain its strategy centred on new energy development, adding new business segments such as compact kitchen water heaters. Adhering to the principle of maintaining one core focus while developing multiple avenues, the company ensures healthy and rapid growth amidst the ever-evolving landscape of new energy.

Pragmatic innovation and steady progress have defined Jingpu's 29-year journey. Integrity and innovation remain the cornerstones of its sustained growth. At this exhibition, Jingpu showcased its comprehensive clean energy portfolio, redefining the hot water landscape and setting the tone for significant expansion in 2025!